Red Stripe a Heineken Company, invites applications who are dynamic, brave and performance-driven to apply for the following role: Heineken Brand Manager
For this role our organization seeks a leader who is aggressive and commercially focused. We want a talented marketer who is entrepreneurial and comfortable navigating new media. This professional must bring a high level of strategic thinking, people skills, creative problem solving and skillful stakeholder management to lead this brand.
Key Points!
- Grow market share and drive the Heineken agenda within Jamaica and be seen as a critical and valued partner.
- Deliver excellent GAME plans with the appropriate rigor for brand.
- Ensure strong brand strategy
- Ensure superior execution of all activation and sponsoring initiatives.
- Ensures close assessments of the brand activation and sponsoring against targets, recommend changes to revise plans where necessary to correct underperformance or to take advantage of over-performance.
- Deliver clear and simple growth driver toolkits to enable team members to execute GAME plans excellently across Jamaica.
- Managing agencies to develop and implement Marketing programs or create local ones.
- Own Heineken brand performance in Jamaica and ensure measurement and tracking of critical business indicators and predictors of performance in order to deliver against NSV and profit targets.
- Tracks execution of GAME plans recommend A&P adjustments as needed and ensures strong M&E of all programs
What you need?
- Bachelor’s Degree Required, MBA in Marketing preferred with 4-7 years relevant experience
- Beverage alcohol experience preferred
- Strong activation & marketing experience
- Commercial experience with key vendors and partners
Send your application for review to: Tricia.bell@heineken.com
No Phone Calls
Subject Line: Heineken Brand Manager
Only shortlisted candidates will be contacted. Please submit applications no later than December 18 , 2015
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