Marketing Manager - Betting Gaming and Lotteries Commission

A leading Betting and Gaming company in Jamaica regulated by the Betting Gaming and Lotteries Commission is seeking applications from suitably qualified candidates to fill the position of: MARKETING MANAGER

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Reporting to the Chief Executive Officer, the Marketing Manager will have overall responsibility to 
develop and direct the execution of public relations, advertising and promotional activities to 
advance company brands, products and services.

KEY ACCOUNTABILITIES 

• Leads the development of strategic planning initiatives and coordinates all marketing activities. 
  
• Researches and develops strategies and plans to identify marketing opportunities and product development. 
  
• Plan marketing and branding objectives 
  
• Analyzes and evaluates the effectiveness of sales, methods and results and expand product offerings 
  
• Gather and analyze customer insight.
  
• Maintains working knowledge of the company’s relationships with regulators, overseas providers and stakeholders. 
  
• Manages and directs the preparation of marketing presentations, and proposals. 
  
• Applies knowledge in ensuring compliance with regulatory requirements. 
  
• Identifies innovative routes to market, points of leverage and provides feedback to the internal team. 
  
• Direct company’s online marketing activities 
  
• Identify and pursue public relation opportunities 
  
• Oversee creation and delivery of press releases, advertisements, media announcement and other marketing materials 
  
• Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback. 
  
• Prepare and adhere to budgets. 
  
• Design print ads and publications. 
  
• Ensure brand messages are consistent. 
  
• Engage consumers on social media. 
  
• Deepen relationships with all media to ensure the most effective messaging and positioning of the organization. 
  
• Lead all areas of content generation and production across all media platforms. 
  
• Engage other organizations within the community. 
  
• Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.

QUALIFICATIONS / EXPERIENCE 

• 1st Degree in Marketing or its equivalent 
  
• At least five years marketing experience at a senior level 
  
• Proven track record of accomplishments in providing successful marketing solutions 
  
• Strong communication skills
  
• Market research capability and analytical skills 
  
• In-depth knowledge of online marketing in the sports betting industry 
  
• High level of creativity and possess good media relationships 
  
• An excellent team-player 
  
• Computer competency

SPECIALISED SKILLS 

• Ability to meet deadlines and provide appropriate feedback. 
  
• Data gathering to support budgetary and planning process.

If you are ready to join a dynamic team of professionals, to apply your expertise and impact changes in a growing entity, please submit your application no later than January 29, 2016 to:  H R Manager Email: hr@posttopostja.com

NB. – Only short listed candidates will be contacted.